Cloning Fast Food

First, they copied the lobster rolls, next, the burgers. Jason Perlow finds another case of a restaurant cloning the total look and feel of another, more established competitor. Off The Broiler, Burger Battle In North Jersey: "What I encountered shocked and rocked me to the core. Yes, it’s independently owned. Yes, the burgers are decent. However, I didn’t count on the place flat out, unabashedly and unashamedly copying another recently opened burger restaurant, Five Guys in Hackensack, an excellent chain burger franchise originating from the Washington DC area. And when I mean copy, I don’t just mean stylistically copying the food. I mean copying it right down to the restaurant decor, the uniforms of the staff, the menu, the food presentation, everything."