Competitive Advantage?

Andrew Raff
December 12, 2005

Market researchers Ipsos-Reid found that Only 2% of Consumers Care About Legal Issues With Downloading Music: "Only 2% of people who paid a fee to download music from the Internet cited that the contentious legal issues surrounding online music distribution concerned them."

In other words, most people use legitimate services because those services are more convenient, easier to use, or offer better quality and features than illegal P2P.

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