Orange, tm

The NY Times reports on a dispute over orange branding for mobile phone service: In a British Mobile Phone Suit, the Color of Money Is Orange: "[Mobile phone company] Orange said yesterday evening that it would sue easyMobile, a wireless start-up founded by the entrepreneur Stelios Haji-Ioannou, who also founded the easyJet discount airline. Orange wants to keep easyMobile from ever using its signature color in advertisements."

Here in the US, "the Lanham Act permits the registration of a trademark that consists, purely and simply, of a color." Qualitex Co. v. Jacobson Products Co., 514 U.S. 159 (1995).