The ongoing dispute over the Budweiser trademark is the first trademark case brought into the European Court of Human Rights. Bloomberg reports: Anheuser-Busch Takes `Budweiser' Dispute to Human Rights Court: "Anheuser-Busch is appealing a 2001 decision by Portugal's Supreme Court, which ruled that Budejovicky Budvar NP has the right to use the Budweiser name under a 1986 treaty between the Czech Republic and Portugal. Anheuser on Jan. 11 asked the human rights tribunal to rule on the case, arguing the Portuguese court infringed its ``peaceful enjoyment'' of the trademark.
Brand Channel looks at the relationship between Beer Brands and Homelands: ""When it comes to identifying with a country, after flags, national anthems and national airlines comes beer," says Martin Lindstrom, a brand strategist from Denmark, the home of Carlsberg. "The advantages are very clear. It is what you would call free branding—leveraging a country's brand rather than building your own."