Remember to floss

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In McNeil-PPC, Inc. v. Pfizer Inc., U.S. District Judge Denny Chin (S.D.N.Y.) granted a preliminary injunction, under §43(a) of the Lanham Act, enjoining Pfizer from advertising that Listerine is as effective as flossing.

The AP reports: Judge: Listerine not same as flossing

Interesting fact: 87% of consumers never floss, despite the advice of dentists.

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This page contains a single entry by Andrew Raff published on January 14, 2005 5:36 PM.

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