Google scholar

Michael Madison analyzes a trademark suit by the American Chemical Society against Google concerning the mark "scholar": ACS Sues Over Google Scholar

The American Chemical Society announced last Friday that it is suing Google over the Google Scholar service. ACS runs SciFinder Scholar, a service for accessing scientific literature published by CAS (the Chemical Abstracts Service), and ACS argues that it owns trademark rights to the word “Scholar,” at least in the context of information retrieval.

At any intuitive level, this is wacky stuff.