Marketing Profs: The CAN-SPAM Act of 2003: Real Reform or Political Pork?
The CAN-SPAM Act clearly stems from good intentions, but as currently written it may result in some unintended consequences, including an increase in spam (as most would define it) thanks to its guidelines for legally sending unsolicited commercial email. With a little work, the CAN-SPAM Act might begin to do for email what the Telephone Consumer Protection Act did for faxing—save it from becoming more trouble than it’s worth.
Previously: CAN-SPAM Act Can't Stop Spam
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